Managerial economics/
Craig H. Petersen, W. Cris Lewis, Sudhir K. Jain.
- 4th ed.
- New Delhi: Pearson Education, 2006.
- xv, 622 p. ill. 24 cm.
PART I: GETTING STARTED Introduction to Managerial Economics Basic Training
PART II: DEMAND Demand Theory and Analysis Regression Techniques and Demand Estimation Business and Economic Forecasting
PART III: PRODUCTION AND COSTS Production Theory and Analysis Cost Theory and Analysis Linear Programming
PART IV: MARKET STRUCTURE Perfect Competition and Monopoly Monopolistic Competition, Oligopoly, and Barriers to Entry Game Theory and Strategic Behavior
PART V: PRICING DECISIONS Pricing of Goods and Services Pricing and Employment of Inputs
PART VI: RISK AND CAPITAL BUDGETING Risk and Decision Making Capital Budgeting
PART VII: TECHNOLOGICAL CHANGE, LOCATION THEORY AND TAXATION Technological Change in a Global Economy Locating the Firm in a Global Economy Taxes and Decision Making
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Managerial economics Managerial economics--Study and teaching