Lovelock, Christopher
Services marketing: remainder of title people, technology, strategy/
Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee.
- 6th ed.
- Chennai: Pearson, 2007.
- xx, 637p.; charts; 28 cm.
9788131725979
Service industries
Marketing.
Customer services.
658.8 / LOV/S