Roy, Rajeev
Entrepreneurship/
Rajeev Roy.
- New Delhi: Oxford University Press, 2008.
- xii, 592 p. 24 cm.
1. Introduction to Entrepreneurship;
2. Doing Business in India;
3. Entrepreneurial Support;
4. Business Ideas;
5. Buying a Business;
6. Entrepreneurial Finance;
7. Business Plan;
8. Operations;
9. Project Management;
10. Human Resource Management;
11. Entrepreneurial Marketing;
12. New Product Development;
13. Intellectual Property Managament;
14. Networking;
15. E-Business;
16. Growth;
17. Family Business;
18. Exit;
19. Social Responsibility
0195695240
Entrepreneurship
Technological innovations--Economic aspects
658.421 / ROY/E