TY - BOOK AU - Salvatore, Dominick TI - Managerial economics: principles and worldwide applications SN - 9780195696189 U1 - 330 PY - 2008/// CY - New York PB - Oxford University Press KW - Managerial economics N1 - Part 1: Introduction CHAPTER 1 The Nature and Scope of Managerial Economics CHAPTER 2 Optimization Techniques and New Management Tools Part 2: Demand Analysis CHAPTER 3 Demand Theory CHAPTER 4 Demand Estimation CHAPTER 5 Demand Forecasting Part 3: Production and Cost Analysis CHAPTER 6 Production Theory and Estimation CHAPTER 7 Cost Theory and Estimation Part 4: Market Structure and Pricing Practices CHAPTER 8 Market Structure: Perfect Competition, Monopoly, and Monopolistic Competition CHAPTER 9 Oligopoly and Firm Architecture CHAPTER 10 Game theory and Strategic Behavior CHAPTER 11 Pricing Practices Part 5: Regulation, Risk Analysis, and Capital Budgeting CHAPTER 12 Regulation and Antitrust: The Role of Government in the Economy CHAPTER 13 Risk Analysis CHAPTER 14 Long-Run Investment Decisions: Capital Budgeting ER -