TY  - BOOK
AU  - Gummesson,Evert
TI  - Qualitative methods in management research
SN  - 0761920137 (acidfree paper)
U1  - 658.0072 
PY  - 2000///
CY  - New Delhi
PB  - Sage
KW  - Industrial management
KW  - Research
KW  - Participant observation
KW  - Action research
N1  - Qualitative research in management -- Achieving access to management reality -- Taking off and landing: the route from preunderstanding and understanding -- Case study research -- Quality of academic research and management consultancy -- A management action science paradigm
ER  -