TY  - BOOK
AU  - Birn, Robin
TI  - The effective use of market research: how to drive and focus better business decisions
SN  - 9780749442002
U1  - 658.83 
PY  - 2004///
CY  - London
PB  - Kogan page
KW  - Marketing research
KW  - Strategic planning
N1  - Key to making good decisions --
Getting the information you really need --
The best research techniques anyone can use --
What to measure and how to measure it --
You have the information, now use it --
Making sure that the customers are happy --
Tracking trends and changing decisions --
Getting the most out of business relationships with research companies --
Using research to grow your business
ER  -