The effective use of market research: how to drive and focus better business decisions/
Robin J. Birn.
- 4th ed.
- London: Kogan page, 2004.
- xiv, 226 p. 24 cm.
Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business.