TY  - BOOK
AU  - Strasser,Susan
AU  - McGovern,Charles
AU  - Judt,Matthias
TI  - Getting and spending: European and American consumer societies in the twentieth century
SN  - 9780521626941
U1  - 339.4709409049 
PY  - 1998///
CY  - New York
PB  - Cambridge University Press
KW  - Consumption (Economics)
KW  - United States
KW  - History
KW  - Europe
KW  - Germany
KW  - Material culture
N1  - Part I. Politics, Markets, and the State: 

1. The consumers' White Label campaign of the National Consumers' League, 1898-1918
2. Democracy and political identity in the consumer society
3. Changing consumption Regimes in Europe, 1930-1970
4. Consumer research as public relations: General Motors in the 1930s
5. The New Deal State and the making of citizen consumers
6. Consumer spending as state Project: yesterday's solutions and today's problems
7. The Emigre
as celebrant of American consumer culture: George Katona and Ernest Dichter
8. Dissolution of the 'dictatorship over needs'? consumer behavior and economic reform in East Germany in the 1960s

Part II. Everyday Life: 

9. World War I and the creation of desire for cars in Germany
10. Gender, generation, and consumption in the United States: working-class families in the interwar period
11. Comparing apples and oranges: housewives and the politics of consumption in interwar Germany
12. 'The convenience is out of this world': the garbage disposer and American consumer culture
13. Consumer culture in the GDR, or how the struggle for antimodernity was lost on the battleground of consumer culture
14. Changes in consumption as social practice in West Germany during the 1950s
15. Reshaping shopping environments: the competition between the city of Boston and its suburbs
16. Toys, socialization, and the commodification of play
17. The 'syndrome of the 1950s' in Switzerland: cheap energy, mass consumption, and the environment
18. Reflecting on Ethnic Imagery in the Landscape of commerce, 1945-1975

Part III. History and Theory: 

19. Modern subjectivity and consumer culture
20. Consumption and consumer society: a contribution to the history of ideas
21. Reconsidering abundance: a plea for ambiguity
ER  -