Strategic management: concepts and cases/
Fred R. David.
- 12 ed.
- New Delhi: PHI Learning, 2010.
- xxxi, 326 p. ill. 29 cm.
Part 1: Overview of strategic management -- The nature of strategic management -- Cohesion case: Walt Disney Company, Inc -- 2008 --
Part 2: Strategy formulation -- The business vision and mission -- The external assessment -- The internal assessment -- Strategies in action -- Strategy analysis and choice --
Part 3: Strategy implementation -- Implementing strategies: management and operations issues -- Impliementing strategies: marketing, finance/accounting, R & D, and MIS issues --
Part 4: Strategy evaluation -- Strategy review, evaluation, and control --
Part 5: Strategic management case analysis -- How to prepare and present a case analysis.