TY  - BOOK
AU  - David, Fred R
TI  - Strategic management: concepts and cases
SN  - 9788120335660
U1  - 658.4012 
PY  - 2010///
CY  - New Delhi
PB  - PHI Learning
KW  - Strategic planning
KW  - Business planning
N1  - Part 1: Overview of strategic management --
The nature of strategic management --
Cohesion case: Walt Disney Company, Inc --
2008 --

Part 2: Strategy formulation --
The business vision and mission --
The external assessment --
The internal assessment --
Strategies in action --
Strategy analysis and choice --

Part 3: Strategy implementation --
Implementing strategies: management and operations issues --
Impliementing strategies: marketing, finance/accounting, R & D, and MIS issues --

Part 4: Strategy evaluation --
Strategy review, evaluation, and control --

Part 5: Strategic management case analysis --
How to prepare and present a case analysis
ER  -