TY  - BOOK
AU  - Murphy, Herta A.
AU  - Hildebrandt, Herbert W.
AU  - Thomas Jane P.
TI  - Effective business communication
SN  - 9780070187757
U1  - 650 
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw Hill.
KW  - Business communication
KW  - Communication in management
KW  - Commercial correspondence
N1  - Effective Communications in Business

1. Importance and Benefits of Effective Communication
Ancient Heritage for Communication Principles
Life blood" of Every Organization
Benefits of Effective Communication in Your Career
Challenge of Communication •in the Global Market

2. Components of Communication
Context
Sender-Encoder
Message 
Medium
Receiver-Decoder
Feedback  

3. Concepts and Problems of Communication
Conventions of M eaning
Perceptions of Reality
Values,Attitudes, and Opinions


The Seven C's of Effective Communication

1. Completeness
Provide All Necessary In formation
Answer All Questions Asked
Give Something Extra, When Desirable

2. Conciseness
Eliminate Wordy Expressions
Include Only Relevant Material
Avoid U necessary Repetition


ER  -