Effective business communication/
Herta A Murphy, Herbert W. Hildebrandt, Jane P. Thomas
- 7th Ed.
- New Delhi: Tata McGraw Hill. 2010.
- 619 p. ill 27 cm.
Effective Communications in Business
1. Importance and Benefits of Effective Communication Ancient Heritage for Communication Principles Life blood" of Every Organization Benefits of Effective Communication in Your Career Challenge of Communication •in the Global Market
2. Components of Communication Context Sender-Encoder Message Medium Receiver-Decoder Feedback
3. Concepts and Problems of Communication Conventions of M eaning Perceptions of Reality Values,Attitudes, and Opinions
The Seven C's of Effective Communication
1. Completeness Provide All Necessary In formation Answer All Questions Asked Give Something Extra, When Desirable
2. Conciseness Eliminate Wordy Expressions Include Only Relevant Material Avoid U necessary Repetition
9780070187757
Business communication Communication in management Commercial correspondence