TY  - BOOK
AU  - George E. Belch
AU  - Michael A. Belch
TI  - Advertising and promotion: an integrated marketing communications perspective
SN  - 9780070144966
U1  - 659.1 
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw Hill Education pvt. ltd
KW  - Sales promotion
KW  - Advertising
KW  - Communication in marketing
ER  -