TY  - BOOK
AU  - Hansen, Anders
TI  - Mass communication research methods
SN  - 9781412930048 (hbk.)
U1  - 302.23072  
PY  - 2009///
CY  - London
PB  - SAGE
KW  - Mass media
KW  - Research
KW  - Methodology
N1  - Includes bibliographical references; Volume 4.  Researching media and communication in society : consumption, audiences, politics, problems and pleasures (continued).  Focus group research.  The focused interview / Robert K. Merton and Patricial L. Kendall -- The methodology of focus groups : the importance of interaction between research participants / Jenny Kitzinger -- From focus groups to editing groups : a new method of reception analysis / Brent MacGregor and David E. Morrison -- Rethinking the focus group in media and communications research / Peter Lunt and Sonia Livingstone -- Selected key models in media audience and influence research.  Cultivation analysis.  Growing up with television : the cultivation perspective / George Gerbner, Larry Gross, Michael Morgan and Nancy Signorielli -- Agenda-setting.  The agenda-setting function of mass media / Maxwell E. McCombs and Donald L. Shaw -- Reception analysis.  Patterns of involvement in television fiction : a comparitive analysis / Tamar Liebes and Elihu Katz -- Uses & gratifications.  Media uses and effects : a uses-and-gratifications perspective / Alan M. Rubin -- Political and public opinion influence.  The media, public opinion, and political action / Holli A. Semetko -- Television, public opinion and the war in Iraq : the case of Britain / Justin Lewis -- Effects of news coverage on policy attention and actions : a closer look into the media-policy connection / Itzhak Yanovitzky -- Constructionism.  The rise and fall of social problems : a public arenas model / Stephen Hilgartner and Charles L. Bosk -- Media discourse and public opinion on nuclear power : a constructionist approach / William A. Gamson and Andre Modigliani -- Doing communication research : sources & resources, the research process.  Using data archives for secondary analysis / Clive Seale -- Dealing with documentation / David Deacon, Michael Pickering, Peter Golding and Graham Murdock -- Mass media research and the internet / Roger D. Wimmer and Joseph R. Dominick -- Reaching conclusions, evaluating the research, writing the report / Ina Bertrand and Peter Hughes
ER  -