TY  - BOOK
AU  - Hill,Ronald Paul
TI  - Marketing and consumer research in the public interest
SN  - 0803971915 (pbk. : alk. paper)
U1  - 658.83  
PY  - 1996///
CY  - Thousand Oaks, Calif.
PB  - Sage Publications
KW  - Marketing research
KW  - Social aspects
KW  - Advertising
KW  - Public interest
N1  - Includes bibliographical references and index; PART ONE 
Introduction - Ronald Paul Hill 
Uniting Critical Theory and Public Policy to Create the Reflexively Defiant Consumer - Julie L Ozanne and Jeff B Murray 
Exploring Simultaneous Oppressions - Julia Bristor and Eileen Fischer 
Toward the Development of Consumer Research in the Interest of Diverse Women 

PART TWO 
Introduction - Ronald Paul Hill 
Professional, Personal, and Popular Culture Perspectives on Addiction - Elizabeth C Hirschman 
Social Support for Decision Making during Grief Due to Death - James W Gentry and Cathy Goodwin 
Marketing and the Poor - Linda F Alwitt 

PART THREE 
Introduction - Ronald Paul Hill 
Social Criticisms of Target Marketing - Debra Jones Ringold 
Process or Product? 
Materialism, Desire, and Discontent - Marsha L Richins 
Contributions of Idealized Advertising Images and Social Comparison 
Portrayals of African, Hispanic, and Asian Americans in Magazine Advertising - Charles R Taylor, Ju Yung Lee and Barbara B Stern 

PART FOUR 
Introduction - Ronald Paul Hill 
Alcohol Warning Label Effects - J Craig Andrews and Richard G Netemeyer 
Socialization, Addiction, and Public Policy Issues 
Expanding the Perspective on Consumer Product Safety - Jeffrey J Stoltman and Fred W Morgan 
Using Marketing and Advertising Principles to Encourage Pro-Environmental Behaviors - L J Shrum, Tina M Lowrey and John A McCarty
ER  -