Marketing and consumer research in the public interest/
Ronald Paul Hill, editor.
- Thousand Oaks, Calif. : Sage Publications, 1996.
- x, 230 p. : ill. ; 24 cm.
Includes bibliographical references and index.
PART ONE Introduction - Ronald Paul Hill Uniting Critical Theory and Public Policy to Create the Reflexively Defiant Consumer - Julie L Ozanne and Jeff B Murray Exploring Simultaneous Oppressions - Julia Bristor and Eileen Fischer Toward the Development of Consumer Research in the Interest of Diverse Women
PART TWO Introduction - Ronald Paul Hill Professional, Personal, and Popular Culture Perspectives on Addiction - Elizabeth C Hirschman Social Support for Decision Making during Grief Due to Death - James W Gentry and Cathy Goodwin Marketing and the Poor - Linda F Alwitt
PART THREE Introduction - Ronald Paul Hill Social Criticisms of Target Marketing - Debra Jones Ringold Process or Product? Materialism, Desire, and Discontent - Marsha L Richins Contributions of Idealized Advertising Images and Social Comparison Portrayals of African, Hispanic, and Asian Americans in Magazine Advertising - Charles R Taylor, Ju Yung Lee and Barbara B Stern
PART FOUR Introduction - Ronald Paul Hill Alcohol Warning Label Effects - J Craig Andrews and Richard G Netemeyer Socialization, Addiction, and Public Policy Issues Expanding the Perspective on Consumer Product Safety - Jeffrey J Stoltman and Fred W Morgan Using Marketing and Advertising Principles to Encourage Pro-Environmental Behaviors - L J Shrum, Tina M Lowrey and John A McCarty