TY - BOOK AU - Mander,Jerry TI - Four arguments for the elimination of television SN - 0688082742 (pbk.) U1 - 301.161 PY - 1978/// CY - New York PB - Morrow KW - Television broadcasting KW - Social aspects KW - United States KW - Television KW - Psychological aspects N1 - Bibliography: p. 363-371; I The Belly of the Beast Adman Manque — Engulfed by the Six ties — The Replacement of Experience — The Unification of Experience n War to Control the Unity Machine Advancing from the Sixties to the Fifties — Style Supersedes Content — Television at Black Mesa — The Illusion of Neutral Tech nology — Before the Arguments: A Comment on Style FOUR ARGUMENTS FOR THE ELIMINATION OF TELEVISION Argument One THE MEDIATION OF EXPERIENCE in The Walling of Awareness Mediated Environments — Sensory-Depriva tion Environments — Rooms inside Rooms IV Expropriation of Knowledge Direct Education — Motel Education V Adrift in Mental Space Science Fiction and Arbitrary Reality — Eight Ideal Conditions for the Flowering of Autocracy — Popular Philosophy and Arbi trary Reality — Schizophrenia and the Influ encing Machine Argument Two THE COLONIZATION OF EXPERIENCE VI Advertising: The Standard-Gauge Railway The Creation of "Value" — Redeveloping the Human Being — Commodity People — Breaking the Skin Barrier — The Inherent Need to Create Need — Buying Ourselves Back — The Delivery System's Delivery System vii The Centralization of Control Economic Growth and Patriotic Consumption — The Trickle-Down Theory — Benefici aries of the Advertising Fantasy — The Ef fect on Individuals — Flaws in the Fantasy — The Depression Never Ended — Domi nation of the Influencing Machine Argument Three EFFECTS OF TELEVISION ON THE HUMAN BEING viii Anecdotal Reports: Sick, Crazy, Mesmerized Invisible Phenomenon — Dimming Out the Human — Artificial Touch and Hyperactivity — Television Is Sensory Deprivation IX The Ingestion of Artificial Light Health and Light — Outdoors to Indoors — Seeking the Light — Serious Research X How Television Dims the Mind Hypnosis — Television Bypasses Conscious ness — Television Is Sleep Teaching — Television Is Not Relaxing XI How We Turn into Our Images Humans Are Image Factories — The Con crete Power of Images — Metaphysics to Physics — Image Emulation: Are We All Taped Replays? — Imitating Media XII The Replacement of Human Images by Television Suppression of Imagination — The Inherent Believability of All Images — All Television Is Real — Scientific Evidence — The Irresistibility of Images Argument Four THE INHERENT BIASES OF TELEVISION xni Information Loss Bias against the Excluded — Fuzzy Images: The Bias against Subtlety — The Bias away from the Sensory XIV Images Disconnected from Source The Elimination of "Aura" — The Bias toward Death — Separation from Time and Place — Condensation of Time: The Bias against Accuracy XV Artificial Unusualness Instinct to the Extraordinary — The Bias toward Technique as Replacement of Content — In Favor of "Alienated" Viewing — The Bias to Highlighted Content: Toward the Peaks, Away from the Troughs XVI The Pieces That Fall through THE Filter Thirty-three Miscellaneous Inherent Biases Postscript IMPOSSIBLE THOUGHTS XVII Television Taboo ER -