Zyman, Sergio. <br/><br/>
The end of advertising as we know it/ 
Sergio Zyman, with Armin Brott. 
 - Hoboken, NJ :  John Wiley & Sons,  c2002. 
 - 239 p. :  ill. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/>Chapter 1. The First Casualty: How We Killed Traditional Advertising.  <br/><br/>Chapter 2. Success Can Be Deadly--Don't Take Your Brand Awareness for Granted.  <br/><br/>Chapter 3. Fish Where the Fish Are.  <br/><br/>Chapter 4. Celebrity Endorsers, Spokespeople, and Icons: When to Use 'Em, When Not To.  <br/><br/>Chapter 5. Packaging Matters: It's Your Last, Best Shot, So Make It a Good One.  <br/><br/>Chapter 6. To Sponsor or Not to Sponsor: That Is the Question.  <br/><br/>Chapter 7. Free Media--Your Best Friend or Your Worst Enemy.  <br/><br/>Chapter 8. Making Your Employees Part of Your Message and Your Product.  <br/><br/>Chapter 9. The Proof Is in the Pudding.  <br/><br/>Chapter 10. Never Miss Another Opportunity.  
<br/><br/><label>ISBN: </label>0471225819 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1   / ZYM/T