TY  - BOOK
AU  - Larkin,TJ
AU  - Larkin,Sandar
TI  - Communicating change: how to win employee support for new business directions
SN  - 0070364524 (acidfree paper) :
U1  - 658.45  
PY  - 1994///
CY  - New York
PB  - McGraw-Hill
KW  - Communication in personnel management
KW  - Industrial relations
KW  - Organizational change
N1  - Includes bibliographical references and index; Part I: Communicate Directly to Supervisors.
Target Supervisors.
Don't Go Directly to the Front Line.
Don't Trickle Down through Middle Management.
Middle Managers: Improving Their Communication.
Communicating Customer Service.
Communicating New Technology.
Communicating a Downsizing.
Communication Training is Not the Answer.
Making Supervisors Number One Priority.

Part II: Use Face-to-Face Communication.
If It's Not Face-to-Face, It's Not Communication.
Video.
Briefing Meetings.
Company Newspaper.
Suggestion Schemes.
Employee Attitude Surveys.
Putting Your Communication to the Test.

Part III: Communicate Relative Performance of Local Work Area.
Your Employees Don't Care About the Company.
Communicating Quality: Better or Worse Than Competitor's.
Communicating Quality: Looking In-House.
Communicating Customer Service Performance.
Stop Communicating Values.
If You're the Boss, Communicate Performance.
How to Communicate When Everything is Uncertain
ER  -