Larkin, TJ.

Communicating change: how to win employee support for new business directions/ TJ and Sandar Larkin. - New York : McGraw-Hill, c1994. - xiii, 252 p. : ill. ; 24 cm.

Includes bibliographical references and index.

Part I: Communicate Directly to Supervisors.
Target Supervisors.
Don't Go Directly to the Front Line.
Don't Trickle Down through Middle Management.
Middle Managers: Improving Their Communication.
Communicating Customer Service.
Communicating New Technology.
Communicating a Downsizing.
Communication Training is Not the Answer.
Making Supervisors Number One Priority.

Part II: Use Face-to-Face Communication.
If It's Not Face-to-Face, It's Not Communication.
Video.
Briefing Meetings.
Company Newspaper.
Suggestion Schemes.
Employee Attitude Surveys.
Putting Your Communication to the Test.

Part III: Communicate Relative Performance of Local Work Area.
Your Employees Don't Care About the Company.
Communicating Quality: Better or Worse Than Competitor's.
Communicating Quality: Looking In-House.
Communicating Customer Service Performance.
Stop Communicating Values.
If You're the Boss, Communicate Performance.
How to Communicate When Everything is Uncertain.

0070364524 (acidfree paper) :


Communication in personnel management.
Industrial relations.
Organizational change.

658.45 / LAR/C