TY  - BOOK
AU  - Hansen, Anders
TI  - Mass communication research methods
SN  - 9781412930048 (hbk.)
U1  - 302.23072  
PY  - 2009///
CY  - London
PB  - SAGE
KW  - Mass media
KW  - Research
KW  - Methodology
N1  - Includes bibliographical references; Volume 2.  Researching media institutions, organisations, professionals and production (continued).  Political economy (media institutions).  The political economy of communications / Janet Wasko -- Communications policy research.  Facing in : researchers and academia / Sandra Braman -- Media policy paradigm shifts : toward a new communications policy paradigm / Jan van Cuilenburg and Denis McQuail -- Researching media content and representation.  Content analysis.  Overview of media research methodologies : media output / Barrie Gunter -- Reflections : ethnographic content analysis / David L. Altheide -- Two approaches to the study of advertisements / William Leiss, Stephen Kline and Sut Jhally -- Reading the news / Richard V. Ericson, Patricia M. Baranek and Janet B.L. Chan -- Semiotics and discourse analysis.  Semiotic analysis / Arthur Asa Berger -- 'Suit, tie and a touch of juju' : the ideological construction of Africa : a critical discourse analysis of news on Africa in the British press / Heather Jean Brookes -- How to view commercials / Paul Rutherford -- Discourse analysis / Rosalind Gill -- Structural and narrative analysis.  Narrative and genre / Horace Newcomb -- Structural analysis and mass communication / Olivier Burgelin -- Introduction to the structural analysis of narratives / Roland Barthes -- Narrative strategies in television science : a case study / Roger Silverstone -- Re(de)fining narrative events : examining television narrative structure / Michael J. Porter, Deborah L. Larson, Allison Harthock and Kelly Berg Nellis --
ER  -