TY  - BOOK
AU  - Fidler,Roger F.
TI  - Mediamorphosis: understanding new media
SN  - 0803990863 (alk. paper)
U1  - 302.2309  
PY  - 1997///
CY  - Thousand Oaks, Calif.
PB  - Pine Forge Press
KW  - Mass media
KW  - History
KW  - Technological innovations
KW  - Forecasting
N1  - Includes bibliographical references and index; Principles of Mediamorphosis 
Domains of Communication Media 
The Mediamorphic Role of Language 
Technologies of the Third Mediamorphosis 
Contemporary Forces of the Third Mediamorphosis 
Lessons from Failure 
Mediamorphosis within the Interpersonal Domain 
Mediamorphosis within the Broadcast Domain 
Mediamorphosis within the Document Domain 
Hype and Reality
ER  -