Treadwell,Donald <br/><br/>
Public relations writing: principles in practice/ 
Donald Treadwell and Jill B. Treadwell 
 - 2nd ed. 
 - New Delhi:  SAGE,  2005. 
 - 516 p. 
<br/><br/>1. Theoretical Influences on Public Relations Writing 1<br/>2. Sending the Message: Writing for Style, Flow, and Credibility 25<br/>3. Ethical Influences on Public Relations Writing 57<br/>4. Cultural Influences on Public Relations Writing 75<br/>5. Research Influences on Public Relations Writing 98<br/>6. Legal Influences on Public Relations Writing 124<br/>7. Design Influences on Public Relations Writing 152<br/>8. From Principles to Planning to Practice:<br/>Business Writing, Fact Sheets, and Bios 194<br/>9. Out of Your Control... or Is It? Newswriting for the Press , , 224<br/>10. Under Your Control: Features and Newsletters 260<br/>11. Let's Flear It: Writing for Broadcast, Scripts, and Speeches 289<br/>12. When the News Isn't Good: Crisis Messages ' 317<br/>13. The Multipurpose Medium: Writing for the Web 339<br/>14. Persuasion for Mass Action:<br/>Advocacy Campaigns, Op-Eds, and PSAs 367<br/>15. Persuasion for Individual Action:<br/>Direct Mail, Brochures, and Proposals 397<br/>16. High-Profile Projects: Annual Reports, Events, and Exhibitions 423 
<br/><br/><label>ISBN: </label>8178295369 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations<br/>Business writing
<br/><br/><label>Dewey Class. No.: </label>302.2244  / TRE/P