Audience-citizens: the media, public knowledge and interpretive practice/
Ramaswami Harindranath.
- New Delhi, India : Thousand Oaks, Calif. : Sage ; Sage, 2009.
- 271 p. ; 23 cm.
Includes bibliographical references (p. [255]-267) and index.
Introduction : media audiences, public knowledge and democracy -- Audiences and socio-cultural contexts -- Understanding 'understanding' : the hermeneutics of audience reception -- Exploring 'context' -- Documentary meanings and public knowledge -- Methodological reflections on 'cross-cultural' audience research -- Non-fiction and audience evaluations -- Ethnicity, multiculturalism and interpretive practice -- Making connections : media audiences and cultural citizenship -- Concluding comments.
9788178299358 (hard back) 8178299356 (hard back)
Mass media--Political aspects--India. Mass media--Social aspects--India. Democracy--India.