TY  - BOOK
AU  - Gripsrud,Jostein
TI  - Understanding media culture
SN  - 0340720352
U1  - 302.23  
PY  - 2002///
CY  - London, New York
PB  - Arnold, Oxford Press
KW  - Mass media and culture
KW  - Mass media
KW  - Influence
KW  - Social aspects
N1  - Includes bibliographical references (p. [311]-322) and index; Part 1: The Audience and the Media 
1. Identity: the media and our understanding of ourselves
2. Influence: the media's power - and our own
3. Distinctions: social difference, lifestyle and taste

Part 2: Perspectives on Media Texts 
4. Semiotics: signs, codes and cultures
5. Hermeneutics: interpretation and understanding
6. Rhetoric: language, situation, purpose
7. Narratology: the forms and functions of stories
Part 3: Production: Contexts and Conditions 
8. Public sphere and democracy: ideals and realities
9. Broadcasting: technology, society and policy
10. Production: creativity, contexts and power

ER  -