Gripsrud, Jostein, <br/><br/>
Understanding media culture/ 
Jostein Gripsrud. 
 - London :  New York :  Arnold ;  Oxford Press,  2002. 
 - 330 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references (p. [311]-322) and index. 
<br/><br/>Part 1: The Audience and the Media <br/>1. Identity: the media and our understanding of ourselves<br/>2. Influence: the media's power - and our own<br/>3. Distinctions: social difference, lifestyle and taste<br/><br/>Part 2: Perspectives on Media Texts <br/>4. Semiotics: signs, codes and cultures<br/>5. Hermeneutics: interpretation and understanding<br/>6. Rhetoric: language, situation, purpose<br/>7. Narratology: the forms and functions of stories<br/>Part 3: Production: Contexts and Conditions <br/>8. Public sphere and democracy: ideals and realities<br/>9. Broadcasting: technology, society and policy<br/>10. Production: creativity, contexts and power<br/> 
<br/><br/><label>ISBN: </label>0340720352 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media and culture.<br/>Mass media--Influence.<br/>Mass media--Social aspects.
<br/><br/><label>Dewey Class. No.: </label>302.23   / GRI/U