McGuire, William J <br/><br/>
Constructing social psychology: Creative & critical processes/ 
William J McGuire 
 - Cambridge:  Cambridge University Press,  1999. 
 - 464 p. 
<br/><br/>1. Learning my way; 2. Immunization against persuasion; 3. Attitude change studies; 4. Analyzing social influence processes; 5. Developing effective persuasion campaigns; 6. Thought systems: their contents, structure and functioning; 7. Topography of the phenomenal self; 8. Distinctiveness theory and the salience of self-characteristics; 9. Language and thought asymmetries; 10. Psychology and history; 11. Winters of our discontents: crises in social psychology; 12. A perspectivist epistemology: knowledge as misrepresentation. 
<br/><br/><label>ISBN: </label>0521646723 
<br/><br/><label>Subjects--Topical Terms: </label><br/> McGuire, William James, -- 1925- -- Career in psychology. <br/>Social influence.<br/>Social psychology -- Research. 
<br/><br/><label>Dewey Class. No.: </label>302  / MCG/C