TY  - BOOK
AU  - Hanson, Ralph E. 
TI  - Mass communication: living in a media world
SN  - 9781604266009 (pbk. : alk. paper)
U1  - 302.23 
PY  - 2011///
CY  - Washington, DC
PB  - CQ Press
N1  - PART ONE: INTRODUCTION TO THE MEDIALiving in a Media WorldMass Communication Effects: How Society and Media InteractThe Media Business: Consolidation, Globalization, and the Long TailPART TWO: PRINT MEDIABooks: The Birth of the Mass MediaMagazines: The Power of Words and ImagesNewspapers & the News: Reflection of a Democratic SocietyPART THREE: ELECTRONIC MEDIAAudio: Music and Talk Across MediaMovies: Mass Producing EntertainmentTelevision: Broadcast and BeyondThe Internet: Mass Communication Gets PersonalPART FOUR: STRATEGIC COMMUNICATIONAdvertising: Selling a MessagePublic Relations: Interactions, Relationships, and the NewsPART FIVE: REGULATION AND CONTROL OF THE MEDIAMedia Law: Free Speech and FairnessMedia Ethics: Truthfulness, Fairness, and Standards of DecencyGlobal Media: Communication Around the World
ER  -