Hanson, Ralph E.  <br/><br/>
Mass communication /  living in a media world 
Ralph E. Hanson. 
 - 3rd ed. 
 - Washington, DC :  CQ Press,  2011. 
 - xxxiii, 660 p. : 
<br/><br/>PART ONE: INTRODUCTION TO THE MEDIALiving in a Media WorldMass Communication Effects: How Society and Media InteractThe Media Business: Consolidation, Globalization, and the Long TailPART TWO: PRINT MEDIABooks: The Birth of the Mass MediaMagazines: The Power of Words and ImagesNewspapers & the News: Reflection of a Democratic SocietyPART THREE: ELECTRONIC MEDIAAudio: Music and Talk Across MediaMovies: Mass Producing EntertainmentTelevision: Broadcast and BeyondThe Internet: Mass Communication Gets PersonalPART FOUR: STRATEGIC COMMUNICATIONAdvertising: Selling a MessagePublic Relations: Interactions, Relationships, and the NewsPART FIVE: REGULATION AND CONTROL OF THE MEDIAMedia Law: Free Speech and FairnessMedia Ethics: Truthfulness, Fairness, and Standards of DecencyGlobal Media: Communication Around the World 
<br/><br/><label>ISBN: </label>9781604266009 (pbk. : alk. paper) 
<br/><br/><label>Dewey Class. No.: </label>302.23  / RAL/M