TY  - BOOK
AU  - Mooij, Marieke de
TI  - Global marketing and advertising: Understanding cultural paradoxes
SN  - 9781412970419
U1  - 658.802 
PY  - 2010///
CY  - USA
PB  - SAGE
KW  -  Marknadsföring.
KW  - Kulturmöten
KW  -  Köpvanor
ER  -