Mooij, Marieke de <br/><br/>
Global marketing and advertising/  Understanding cultural paradoxes 
Marieke de Mooij 
 - 3rd ed. 
 - USA:  SAGE,  2010. 
 - 322 p. 
<br/><br/><label>ISBN: </label>9781412970419 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marknadsföring. <br/>Kulturmöten.<br/> Köpvanor.
<br/><br/><label>Dewey Class. No.: </label>658.802  / MOO/G