TY  - BOOK
AU  - Theaker,Alison
TI  - The public relations handbook
SN  - 9780415428033
U1  - 659.2  
PY  - 2008///
CY  - London, New York
PB  - Routledge
KW  - Corporations
KW  - Public relations
KW  -  Entreprises -- Relations publiques.
KW  - BUSINESS & ECONOMICS -- Public Relations.
KW  - Strategische planning
KW  - Public relations.
KW  - Communicatie.
N1  - Includes bibliographical references (p. [385]-407) and index; The context of public relations; What is public relations?; Johanna Fawkes --; Public relations and communications; Johanna Fawkes --; Public relations, politics and the media; Emma Wood, Ian Somerville --; Public relations and management; Anne Gregory --; Professionalism and regulation --; Strategic public relations; Public relations and corporate communication; Emma Wood, Ian Somerville --; Public relations and corporate identity; Emma Wood, Ian Somerville --; Public affairs and issues management --; Business ethics, public relations and corporate social responsibility; Emma Wood,  Ian Somerville --; Research and evaluation : measuring the unmeasurable? --; Coping with culture : global public relations --; Stakeholder public relations; Media relations; John Hitchins --; Internal communications --; Corporate social responsibility in action : corporate community involvement and cause-related marketing --; An introduction to financial public relations; Keeley Clarke --; Public sector public relations --; Consumer public relations --; Business-to-business public relations --; Not-for-profit public relations; Peter Brill, Cinzia Marrocco --; Using new technology effectively in public relations --; Shaping the future; Future challenges for PR
ER  -