McQuail's Reader in Mass Communication theory/ 
McQuail,Denis 
 - 1st ed 
 - London:  SAGE,  2002. 
 - 427 p.p. 
<br/><br/><label>ISBN: </label>0761972439 
<br/><br/><label>Dewey Class. No.: </label>302.2  / MCQ/M