Kotler, Philip <br/><br/>
Marketing management:  a south asian perspective/ 
Philip Kotler 
 - 13th ed. 
 - Delhi:  Pearson,  2009. 
 - 647 p. 
<br/><br/><label>ISBN: </label>9788131716830 
<br/><br/><label>Dewey Class. No.: </label>658.87  / KOT/M