TY  - BOOK
AU  - Tuman, Joseph S
TI  - Political communication in American campaigns
SN  - 9781412909457
U1  - 324.730973 
PY  - 2008///
CY  - New Delhi
PB  - Sage
KW  -  Political campaigns -- United States
KW  - Communication in politics -- United States
KW  - Campaign speeches -- United States
N1  - 	Introduction to political communication --
The players in the process --
Campaign oratory and the communication process --
Methods for deconstructing political oratory --
Political campaign speech examples --
Introduction to political debates --
Negotiations, tactics and strategies for political debates --
Political communication and mass media --
How campaigns influence and/or control mass media
ER  -