TY  - BOOK
AU  - Potter, W. James
TI  - Media literacy
SN  - 9781452206257
U1  - 302.23 
PY  - 2013///
CY  - Los Angeles
PB  - Sage
KW  -  Media literacy
KW  - Media literacy
N1  - 	PART 1. INTRODUCTION Chapter 1: Living in the Message-Saturated World Chapter 2: Media Literacy Approach PART 2. AUDIENCE Chapter 3: Individual Perspective Chapter 4: Industry Perspective on Audience Chapter 5: Children as a Special Audience PART 3. INDUSTRY Chapter 6: Development of the Mass Media Industries Chapter 7: The Economic Game Chapter 8: The Current Picture PART 4. CONTENT Chapter 9: Mass Media Content and Reality Chapter 10: News Chapter 11: Entertainment Chapter 12: Advertising Chapter 13: Interactive Media PART 5. EFFECTS Chapter 14: Proactive Perspective on Media Effects Chapter 15: Broadening Our Perspective on Media Effects PART 6. CONFRONTING THE ISSUES Chapter 16: Who Owns and Controls the Mass Media?Chapter 17: Privacy Chapter 18: Piracy Chapter 19: Violence Chapter 20: Sports PART 7. THE SPRINGBOARD Chapter 21: Personal Strategy for Increasing Media Literacy Chapter 22: Helping Others Increase Media Literacy Appendix A: Profiles of the Mass Media Industries Appendix B: Examples of Mass Media Effects Appendix C: Contacts
ER  -