TY - BOOK AU - Eadie, William F., ed. TI - 21st century communication: A reference handbook SN - 9781412950305 U1 - 302.2 PY - 2009/// CY - Los Angeles PB - Sage KW - Communication KW - Mass media N1 - PART I. The discipline of communication. Communication as an Idea and as an Ideal -- Communication as a Field and as a Discipline -- The Speech Tradition -- The Journalism Tradition. PART II. Approaches to the study of communication. Philosophical Approaches to Communication -- Rhetorical and Textual Approaches to Communication -- Quantitative Approaches to Communication Research -- Qualitative, Ethnographic, and Performative Approaches to Communication -- Critical/Cultural Approaches to Communication -- Feminist Approaches to Communication -- Queer Approaches to Communication. PART III. Key processes of communication. Message Construction and Editing -- Cognition and Information Processing -- Perspective Taking, Adaptation, and Coordination -- Social Construction -- Listening, Understanding, and Misunderstanding -- Performance and Storytelling -- Persuasion and Compliance Gaining -- Identity as Constituted in Communication. PART IV. Forms and types of communication. Conversation, Dialogue, and Discourse -- Interviewing -- Public Speaking -- Deliberation, Debate, and Decision Making -- Conflict Management and Mediation -- Visual Rhetoric -- Memorials and Other Forms of Collective Memory. PART V. Key characteristics of messages. The Interplay of Verbal and Nonverbal Codes -- Rhetorical Style -- Genre -- Dramatic Elements in Messages -- Rhetorical Exigency, Strategy, and Argumentation -- Social Support. PART VI. Key communication relationships. Spouses and Other Intimate Partnerships -- Children, Parents, and Grandparents -- Friends -- Dating and Romantic Partners -- Supervisors, Subordinates, and Coworkers -- Social Groups, Workgroups, and Teams -- Students and Teachers -- Patients, Doctors, and Other Helping Relationships. PART VII. Factors affecting communication. Gender -- Ethnicity -- Sexual Orientation -- Culture -- Risk -- Freedom of Expression -- Globalization. PART VIII. Challenges and opportunities for communication. Ethical and Unethical Communication -- Competent and Incompetent Communication -- Unwanted Communication, Aggression, and Abuse -- Sexual Harassment -- Deception -- Bias. PART IX. Media as communication. Traditional and New Media -- Media Portrayals and Representations -- Media Uses and Gratifications -- Agenda Setting and Framing -- Cultivation and Media Exposure -- Virtual Reality and Presence -- Computer-Mediated Communication -- Group Decision Support Systems -- Media Literacy. PART X. Communication as a profession. Professional Communication Practices. PART XI. Journalism. The Idea of Journalism -- The Changing Nature of 'News' -- Reporting, Story Development, and Editing -- Investigative Journalism -- Magazine and Feature Writing -- Photojournalism -- Broadcast Journalism -- New Media Journalism -- Media Law in the United States -- Journalism Ethics -- International Journalism -- The Business of Journalism. PART XII. Public relations. History and Concepts of Public Relations -- Theories and Effects of Public Relations -- Public Relations Research -- Ethics in Public Relations -- Issues Management -- Campaign Design and Management -- Crisis Communication -- Political Communication -- International Public Relations -- The Business of Public Relations. PART XIII. Advertising. History of Advertising -- Research in Advertising Campaign Design -- Creative Development and Copywriting in Advertising Campaigns -- Media Planning for Advertising Campaigns -- Integrated Marketing Communication -- Social Marketing Campaigns -- International Advertising -- The Business of Advertising. PART XIV. Media management. -- Media Economics and Ownership -- Media Policy and Regulation -- Radio and Television Programming -- Media Convergence ER -