TY - BOOK AU - Sheehan, Brendan TI - The economics of abundance: Affluent consumption and the global economy SN - 9781843766704 U1 - 330 PY - 2010/// CY - Cheltenham PB - Edward Elgar KW - Consumption (Economics) KW - ekonomija -- izobilje -- poraba -- bogataĊĦi -- globalizacija N1 - Contents: Preface 1. Abundance, Scarcity and Sufficiency Appendix: Abundance in Historical Context 2. The Institution of Marketing 3. Socio-cultural Consumption 4. Subjective Consumption 5. Cognitive Consumption 6. The Role of Markets Appendix: Introducing the Simple Market Mechanism to Non-economists 7. Implications Bibliography Index ER -