TY  - BOOK
AU  - Bose, Derek
TI  - Brand Bollywood: A new global entertainment order
SN  - 0761935347
U1  - 791.430954 
PY  - 2006///
CY  - New Delhi
PB  - Sage
N1  - 
First Day First Show: Perishable Commodity --

Delivery Platforms --

Integrated Solutions --

One Size Fits All: Vanishing Formulas --

Market Research --

Missing Links --

Distribution Is God: Growth Drivers --

Distributors' Dilemma --

Video Boom --

Riding the Air Waves: Tuning In --

Niche Channels --

Digital Migration --

Battle of the Screens: Personal Computers --

Animation and Gaming --

Mobile Telephony --

Let the Music Play On: Signposts --

Partnering Progress --

Music Theft --

Crime and Punishment: Government Intervention --

Borderless Crime --

Content Regulation --

Rise of Consuming Classes: Consumption Patterns --

Technology Effects --

Big Picture --

Reviving Lost Mojo: Shifting Paradigms --

Regulatory Intervention --

Last Mile Environment --

Back to the Future: Portfolio Management --

Global Powerhouse --


Road Map Ahead
ER  -