TY  - BOOK
AU  - Kelleher, Tom
TI  - Public relations online: Lasting concept for changing media
SN  - 1412914175
U1  - 659.202854678 
PY  - 2007///
CY  - London
PB  - Sage
N1  - 	
Preface and Overview

1. Interactive Public Relations

2. Systems Everywhere

3. Server-side Public Relations

4. Peer-to-peer Public Relations

5. Relationships

6. News-driven Relationships

7. Commerce-driven Relationships

8. Issue-driven Relationship

9. Managing Public Relations in "Real" Time

10. Applied Research & Evaluation


ER  -