TY  - BOOK
AU  - Christensen, Lars Thoeger
AU  - Morsing, Mette
AU  - Cheney, George
TI  - Corporate communications: convention, complexity, and critique
SN  - 9781412931021
U1  - 302.2 
PY  - 2008///
CY  - Los Angeles
PB  - Sage
N1  - 	
PART ONE: THE NEW CORPORAL PROJECT

The Emergence of Corporate Communications

Rehabilitating the Corporate "Soul"

"The Scope of Integrated Communication 

Apprehending an Expanding Body

Corporate Branding and Identity 

The Body Is Marked

Corporate Reputation and Stakeholder Communication

The Body in the Eyes of the "Other"



PART TWO: BEHIND THE CORPORAL PROJECT

Justifying Corporate Communications

Diagnosing the Fragile Body

Corporate Communication as Control

The Body is Disciplined

Corporate Communication and Flexibility

 Towards an Agile Body

Corporate Communication as Polyphony 

A Body with Multiple Voices


ER  -