TY  - BOOK
AU  - Jain, Gautam Raj
AU  - Ahluwalia, Raunica
TI  - Marketing communications industry: Entrepreneurial case studies
SN  - 9788178298689
U1  - 658.800954 
PY  - 2008///
CY  - New Delhi
PB  - Response
N1  - Foreword Atul Tandan

I:INTRODUTION
Review and Findings

II: CASE STUDIES
Strategy and Design: Elephant Design
Wonderful Years: Genesis Public Relations
The World of Internet and Mobile Phone Unplugged: Hungama.com
A New Beginning in Market Research: Ugam Solutions
Venturing a Pioneering Way: MelCole Public Relations
It's Showtime Folks: Showtime Events (India) Pvt. Ltd
Communications for a New Age: Vyas Giannetti Creative
A Turning Point in Public Relations: Hanmer & Partners
A New Paradigm in Marketing Research: GFK Mode Pvt. Ltd
Index
ER  -