Jain, Gautam Raj <br/><br/>
Marketing communications industry: Entrepreneurial case studies/ 
Gautam Raj Jain and Raunica Ahluwalia 
 - 1st ed. 
 - New Delhi:  Response,  2008. 
 - 189 p. 
<br/><br/>Foreword Atul Tandan<br/><br/>I:INTRODUTION<br/>Review and Findings<br/><br/>II: CASE STUDIES<br/>Strategy and Design: Elephant Design<br/>Wonderful Years: Genesis Public Relations<br/>The World of Internet and Mobile Phone Unplugged: Hungama.com<br/>A New Beginning in Market Research: Ugam Solutions<br/>Venturing a Pioneering Way: MelCole Public Relations<br/>It's Showtime Folks: Showtime Events (India) Pvt. Ltd<br/>Communications for a New Age: Vyas Giannetti Creative<br/>A Turning Point in Public Relations: Hanmer & Partners<br/>A New Paradigm in Marketing Research: GFK Mode Pvt. Ltd<br/>Index 
<br/><br/><label>ISBN: </label>9788178298689 
<br/><br/><label>Dewey Class. No.: </label>658.800954  / JAI/M