TY  - BOOK
AU  - Gunter, Barrie
AU  - Machin, David
TI  - Media audiences
SN  - 9781847875792
U1  - 302.23 
PY  - 2009///
CY  - Los Angeles
PB  - Sage Publications
N1  -  

     VOLUME 1: HISTORY OF AUDIENCE STUDY
 
Early Positions
1.Television's Impact on Society
Thomas E. Coffin
2.The State of Communication Research
Bernard Berelson
3.On the Effect of Communication
W. Phillips Davison
4.Functional Analysis and Mass Communication
Charles R. Wright
5.On the Use of the Mass Media as "Escape": Clarification of a Concept
Elihu Katz and David Foulkes
6.Mass Communication Research: An old road surveyed
Joseph T. Klapper
 
Audiences as Markets or Public
7.The Audience
James G. Webster
8.Television Audience Research at Britain's Independent Broadcasting Authority, 1974-1984
J. Mallory Wober and Barrie Gunter

Audiences, Use and Effects
9.Flow and Media Enjoyment
John L. Sherry
10.Expanding Disposition Theory: Reconsidering Character liking, Moral Evaluations and Enjoyment
Arthur A. Raney
 
Interpretational Audiences
11.Amassing the Multitude: Revisiting Early Audience Studies
Jack Z. Bratich
12.Audience Semiotics, Interpretive Communities and the 'Ethnographic Turn' in Media Research
Kim Christian Schroder
13.Social Action Media Studies: Foundational Arguments and Common Premises
Gerard T. Schoening and James A. Anderson
14.Assessing Qualitative Television Audience Research: Incorporating Feminist and Anthropological Theoretical Innovation
Amanda D.Lotz
 
Alternative Theoretical Traditions
15.Five Traditions in Search of the Audience
Klaus Bruhn Jensen and Karl Erik Rosengren
16. Ontological Assumptions and Generalizations in Qualitative (Audience) Research
Birgitta Joijer
 
New Media Perspectives
17.The Challenge of Changing Audiences: Or, What is the audience Researcher to Do in the Age of the Internet?
Sonia Livingstone
18.New Media - New Pleasures?
Aphra Kerr, Julian Kiicklich and Pat Brereton


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