Health communication/ 
edited by Gary L. Kreps 
 - Los Angeles:  Sage Publications,  2010. 
 - 311p. 
<br/><br/>Volume V: Health Communication<br/>and the Health Care System<br/>Introduction: Health Communication and the Health Care System vii<br/>Gary L. Kreps<br/>96. Information Giving in Medical Care 1<br/>Howard Waitzkin<br/>97. Communication Practices in the Social Construction of Health<br/>in an AIDS Residence 29<br/>Lawrence R. Frey, Mara B. Adelman and Jim L. Query, Jr<br/>98. Tailoring Communications for Primary Care Settings 51<br/>B.K. Rimer and B. Classman<br/>99. Helping Patients Access High Quality Health Information 65<br/>Sasha Shepperd, Deborah Chamock and Bob Gann<br/>100. Entertainment-Education and Social Change; An Analysis<br/>of Parasocial Interaction, Social Learning, Collective Efficacy,<br/>and Paradoxical Communication 69<br/>Michael J. Papa, Arvind Singhal, Sweety Law, Sautnya Pant,<br/>Suruchi Sood, Everett M. Rogers and Corinne L. Shefner-Rogers<br/>101. Participatory Design for Better Interactive Health Communication:<br/>A Statewide Model in the USA 95<br/>Linda Neuhauser<br/>102. A Theoretical Agenda for Entertainment-Education 111<br/>Arvind Singhal and Everett M. Rogers<br/>103. A Strategy to Reduce Cross-Cultural Miscommunication<br/>and Increase the Likelihood of Improving Health Outcomes 131<br/>Marjorie Kagawa-Singer and Shaheen Kassim-Lakha<br/>104. Bridging the Digital Divide: Reaching Vulnerable Populations 151<br/>Betty L. Chang, Suzanne Bakken, S. Scott Brown, Thomas K. Houston,<br/>Gary L. Kreps, Rita Kukafka, Charles Safran and P Zoe Stavri<br/>105. The Internet as a Vehicle to Communicate Health Information<br/>during a Public Health Emergency: A Survey Analysis Involving<br/>the Anthrax Scare of 2001<br/>Anne E Kittler, John Hobbs, Lynn A. Volk, Gary L. Kreps and<br/>David W. Bates<br/>106. The Contributions of Health Communication to Eliminating<br/>Health Disparities<br/>Vicki S. Freimuth and Sandra Grouse Quinn<br/>107. An Ecological Framework for Cancer Communication:<br/>Implications for Research<br/>Kevin Patrick, Stephen S. Intille and Marion F. Zabinski<br/>108. Family Communication and Genetic Health: A Research Note 197<br/>Judith L. Weiner, Kami J. Silk and Roxanne L. Parrott<br/>109. On Addressing Racial and Ethnic Health Disparities: The Potential<br/>Role of Patient Communication Skills Interventions 209<br/>Donald J. Cegala and Douglas M. Post<br/>110. Communication and Racial Inequities in Health Care<br/>Gary L. Kreps<br/>111. Tailored Interventions in Public Health: Where Does Tailoring<br/>Fit in Interventions to Reduce Health Disparities? 24<br/>Marci Kramish Campbell and Lisa M. Quintiliani<br/>112. The Relationship of Media Attention to Colorectal Cancer-Related<br/>Risk Appraisals in Older Japanese Aiuericans: Using Structural<br/>Equation Modeling to Develop an Explanatory Model<br/>Keiko Honda and Gary L. Kreps<br/>113. The NCI Digital Divide Pilot Projects: Implications for<br/>Cancer Education<br/>Gary L. Kreps, David Gustafson, Peter Salovey,<br/>Rosemarie Slevin Perocchia, Wayne Wilbright, Mary Anne Bright<br/>and Cathy Muha<br/>114. Communication and Marketing as Tools to Cultivate the<br/>Public's Health: A Proposed "People and Places" Framework 285<br/>Edward W. Maibach, Lorien C. Abroms and Mark Marosits<br/>181<br/>187 
<br/><br/><label>ISBN: </label>9781847875785 
<br/><br/><label>Dewey Class. No.: </label>302.2  / KRE/H