Health communication/ 
edited by Gary L. Kreps 
 - Los Angeles:  Sage Publications,  2010. 
 - 404p. 
<br/><br/>Volume III: Health Risk Communication<br/>Introduction: Health Communication and Health Risk Communication vii<br/>Gary L. Kreps<br/>46. The Framing of Decisions and the Psychology of Choice 1<br/>Amos Tversky and Daniel Kahneman<br/>47. Treating the Public with Risk Communications: A Public<br/>Health Perspective 17<br/>Baruch Fischhoff<br/>48. Why Rules for Risk Communication Are Not Enough:<br/>A Problem-Solving Approach to Risk Communication 29<br/>Katherine E. Rowan<br/>49. Risk Perception and Communication Unplugged: Twenty Years<br/>of Process 47<br/>Baruch Fischhojf<br/>50. Communication Channels and Risk Information: A Cost-Utility Model 63<br/>Craig W. Trumbo<br/>51. Corporate Environmental Risk Communication: Cases and Practices<br/>along the Texas Gulf Coast 75<br/>Robert L Heath<br/>52. Communication, Organization, and Crisis 99<br/>Matthew W. Seeger, Timothy L. Sellnow and Robert R. Ulmer<br/>53. Risk Communication in Genetic Testing for Cancer Susceptibility 143<br/>Robert T. Croyle and Caryn Lerman<br/>54. The Visual Communication of Risk 161<br/>Isaac M. Lipkus and J.G. Hollands<br/>55. Heuristic-Systematic Information Processing and Risk Judgment 195<br/>Craig W. Trumbo<br/>56. Informing Women about Their Breast Cancer Risks:<br/>Truth and Consequences 211<br/>Isaac M. Lipkus, Monica Biradavolu, Kathryn Fenn, Punam Keller<br/>and Barbara K. Rimer<br/>57. The Informatics Response in Disaster, Terrorism, and War 233<br/>Jonathan M. Teich, Michael M. Wagner, Colin F. Mackenzie and<br/>Klaus O. Schafer<br/>58. The Function of Credibility in Information Processing<br/>for Risk Perception 247<br/>Craig W. Trumbo and Katherine A McComas<br/>59. The CAUSE Model: A Research-Supported Aid for Physicians<br/>Communicating with Patients about Cancer Risk 265<br/>Katherine E. Rowan, Lisa Sparks, Loretta Pecchioni and<br/>Melinda M. Villagran<br/>60. Leave No One Behind: Improving Health and Risk Communication<br/>through Attention to Literacy 279<br/>Rima E. Rudd, John P. Comings and James N. Hyde<br/>61. Best Practices in Public Health Risk and Crisis Communication 293<br/>Vincent T. Covello<br/>62. Communication Lessons Learned in the Emergency Operations<br/>Center during CDC's Anthrax Response: A Commentary 297<br/>Marsha L. Vanderford<br/>63. Gene Cuisine or Frankenfood? The Theory of Reasoned Action<br/>as an Audience Segmentation Strategy for Messages about<br/>Genetically Modified Foods 301<br/>Kami J. Silk, Judith Weiner and Roxanne L. Parrott<br/>64. Formats for Improving Risk Communication in Medical<br/>Tradeoff Decisions 321<br/>Erika A Waters, Neil D. Weinstein, Graham A Colditz and<br/>Karen Emmons<br/>65. Social Sides of Health Risks: Stigma and Collective Efficacy 339<br/>Rachel A Smith, Merissa Ferrara and Kim Witte<br/>66. Action, Not Talk: A Simtilatdon of Risk Communication during<br/>the First Hours of a Pandemic 357<br/>Vicki S. Freimuth, Karen M. Hilyard, J. Kevin Barge and<br/>Lynn A Sokler<br/>67. Crisis and Emergency Risk Communication in a Pandemic: A Model<br/>for Building Capacity and Resilience of Minority Communities 375<br/>Sandra Grouse Quinn<br/>68. Effective Communication during an Influenza Pandemic: The Value<br/>of Using a Crisis and Emergency Risk Communication Framework 387<br/>Barbara Reynolds and Sandra Grouse Quinn<br/>69. Evaluating Emergency Risk Communications: A Dialogue<br/>with the Experts 395<br/>Graig W. Thomas, Marsha L. Vanderford and Sandra Grouse Quinn<br/> 
<br/><br/><label>ISBN: </label>9781847875785 
<br/><br/><label>Dewey Class. No.: </label>302.2  / KRE/H