Managing creativity and innovation: practical strategies to encourage creativity/
Managing creativity and innovation
Harvard Business School
- Boston: Harvard Business School Press, 2003.
- xv, 174 p. : ill. ; 24 cm.
- (Harvard business essentials series) .
Types of innovation : several types on many fronts -- The S-curve : a concept and its lessons -- Idea generation : opening the genie's bottle -- Recognizing opportunities : don't let the good ones slip by -- Moving innovation to market : will it fly? -- Creativity and creative groups : two keys to innovation -- Enhancing creativity : enriching the organization and workplace -- What leaders must do : making a difference.
9781591391128
New products--Management Technological innovations--Management Creative ability