TY  - BOOK
AU  - Frith, Katherine Toland
AU  - Mueller, Barbara
TI  - Advertising and societies: global issues
SN  - 9781433103858
U1  - 659.1 
PY  - 2010///
CY  - New York
PB  - Peter Lang
KW  - Advertising--Social aspects
KW  - Intercultural communication
N1  - International advertising and globalization --
Advertising and culture --
Advertising and economic issues --
Advertising and political and regulatory issues --
Global consumer issues --
Advertising and gender --
Advertising and race --
Advertising and children --
Advertising of controversial products --
Commercialization of societies
ER  -