Advertising and societies: global issues/
Katherine T. Frith and Barbara Mueller
- 2nd ed.
- New York: Peter Lang, 2010.
- xiv, 264 p. : ill. ; 26 cm.
International advertising and globalization -- Advertising and culture -- Advertising and economic issues -- Advertising and political and regulatory issues -- Global consumer issues -- Advertising and gender -- Advertising and race -- Advertising and children -- Advertising of controversial products -- Commercialization of societies.
9781433103858
Advertising--Social aspects Intercultural communication