TY  - BOOK
AU  - Hardy, Jonathan
TI  - Cross-media promotion
SN  - 9781433101465
U1  - 302.23 
PY  - 2010///
CY  - New York
PB  - Peter Lang
KW  - Mass media--Economic aspects
KW  - Mass media--Marketing
KW  - Product placement in mass media
N1  - Contexts. Dynamics and varieties of cross-media promotion --
Media paradigms and promotional speech --
Cross-media promotion in media industries. Commercial intertextuality: cross-promotion in entertainment media --
Cross-promotion in news media --
News international: a study of editorial cross-promotion --
Media policy and regulation. Changes in UK policy and regulation: an overview --
Convergence and cross-promotion in digital television --
Product placement --
Promotional speech and media reform. Media power: policy reform and critical media theory
ER  -